The Rural Youth Challenge is a process organized by IICA whose objective is to create a space for the exchange of knowledge that will result in the construction of a Community of Rural Youth of the Americas. The initiative has the support of Bayer, Cenfotec University, the Alliance for Entrepreneurship and Innovation (AEI), the Latin American Organization of Young Agro-entrepreneurs (OLAJ), the Zamorano University and 4-H Clubs.