Soul of Rurality

IICA’s recognition of the Leaders of Rurality of the Americas is part of an initiative that seeks to turn the spotlight on men and women who are leaving their mark and making a difference in the rural areas of Latin America and the Caribbean.

It pays tribute to those who play an unparalleled dual role: as guarantors of food and nutritional security and as caretakers of the planet’s biodiversity. It also emphasizes their capacity to drive positive changes in the rural areas of the region. For all these reasons, these individuals are the Soul of Rurality.

Leaders of Rurality of the Americas

Dorienne Rowan Campbell, a Jamaican coffee grower who teaches and trains other small Caribbean farmers, recognized by IICA as a Leader of Rurality of the Americas

In 2001, Rowan Campbell was one of the founders of the Jamaica Organic Agriculture Movement (JOAM), where she served for several years as president of an organization dedicated to making organic farming economically viable by paving the way for certification, training inspectors, and establishing demonstration farms.

Claudio Bertonatti, Argentine naturalist who counts on the countryside and producers to protect the future and the values of the land, recognized by IICA as a Leader of Rurality of the Americas

Bertonatti is a passionate conservationist, but also an expert in museology, environmental management, and historic botanical gardens. A researcher at the Center for Natural, Environmental, and Anthropological Sciences at Maimonides University and scientific advisor to the Azara Foundation, Claudio never shies away from controversy whenever the opportunity arises.

Mary Robinson, a Canadian sixth-generation farmer and prominent figure in multiple agricultural organizations, was recognized by IICA as a Leader of Rurality of the Americas

Robinson, who was appointed senator in the Parliament of Canada at the beginning of 2024, will receive the “Soul of Rurality” award, which is part of an initiative by the specialized agency in agricultural and rural development to give visibility to men and women who leave their mark and make a difference in the countryside of the American continent, key to food and nutritional security and environmental sustainability of the planet.

Tatiana Vargas Navarro, Costa Rican farmer, who took charge of her parents’ coffee farm and now exports to Japan, is named an IICA Leader of Rurality of the Americas

Tatiana receberá o prêmio “Alma da Ruralidade”, que é parte de uma iniciativa do organismo especializado em desenvolvimento agropecuário e rural para dar visibilidade a homens e mulheres que deixam pegadas e fazem a diferença no campo do continente americano, essencial para a segurança alimentar e nutricional e a sustentabilidade ambiental do planeta.

Rosina Rodríguez, an apple grower, whose farm “belongs to Uruguay and the upcoming generations” is named an IICA Leader of Rurality of the Americas

Thanks to this IICA accolade, Rosina will receive the “Soul of Rurality” award, as part of an initiative by the specialized organization for agricultural development and rural well-being in the Americas to shine the spotlight on men and women who are leaving their mark and making a difference in the rural areas of the hemisphere, given their essential role as providers of food and nutritional security, who are also ensuring production and environmental sustainability.

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