In addition to producing grains, Mackenzie Fingerhut’s work is aimed at preserving and improving soil through crop rotation, direct seeding, biological inputs and continuous analysis to determine water infiltration levels, biological activity and carbon content.

Robinson, who was appointed senator in the Parliament of Canada at the beginning of 2024, will receive the “Soul of Rurality” award, which is part of an initiative by the specialized agency in agricultural and rural development to give visibility to men and women who leave their mark and make a difference in the countryside of the American continent, key to food and nutritional security and environmental sustainability of the planet.