IICA supports the creation of a communication platform in the Caribbean
Tunapuna, Trinidad and Tobago. Twenty rural women representing eight countries from across the Caribbean Region convened in Tunapuna, Trinidad and Tobago to develop an action plan for the creation of a communication platform that will enable the Caribbean Network of Rural Women Producers (CANROP) to achieve its communication objectives.
The three-day training workshop was organized by the Inter-American Institute for Cooperation on Agriculture (IICA), in collaboration with the Technical Centre for Agricultural and Rural Cooperation (CTA) and CANROP. It was facilitated by Danaqa Limited of the United Kingdom.
The women participated actively in the workshop, which enabled them to simulate and execute marketplace export scenarios; explore ways in which hotels, supermarkets, and governmental institutions can access markets; develop specific and effective means of communication; establish the communication platform’s targets; and improve internal and external communication through the use of tools and social media channels.
This initiative is among a series of workshops on knowledge management and story-telling that IICA and CTA have been providing to CANROP over the past twelve months. This work continues to provide greater opportunities for stronger networking and improved market access to facilitate an increase in income and economic opportunities for rural women in the Caribbean.
CANROP is a network of women processors/producers working together to improve their own economic, social and environmental situations, as well as that of their families, communities and the Caribbean as a whole.