The “Preparing to Export Agrifood Products” initiative is jointly organized by IICA and FITT Canada.
San Jose, 12 October 2020 (IICA). In partnership with the Forum for International Trade Training (FITT), a Canadian organization specializing in international business training, the Inter-American Institute for Cooperation on Agriculture (IICA) has launched the course “Preparing to Export Agrifood Products”, which is now available online.
The objective of the course, in Spanish and English, is to strengthen participants’ capacity to export agrifood products and to raise awareness of the importance of being prepared to successfully capitalize on the opportunities afforded by trade agreements and regional integration processes.
The course is geared towards people who work in companies and producer organizations in the agrifood sector, as well as officers from relevant institutions that are interested in learning more about the aspects that should be taken into account and defined prior to exporting, in order to facilitate successful negotiations and reduce export risks.
The course is based on the AgFITT notebooks, which are training materials on international business with a special focus on the agrifood sector. Developed by FITT, these materials have been updated and adapted by IICA to fit the reality of its member countries.
The course consists of 6 modules: preparing to export, business plan for exporting, assessing export opportunities, how to adapt your product to the destination market, payment methods and how to finalize a business deal.
Caroline Tompkins, President and CEO of FITT, considers that a talented team is one of the most important advantages a company can have to succeed in global markets. The course contributes to developing this talent by providing participants with a full picture of the agricultural export cycle to support international growth.
The partnership between FITT and IICA allows for capitalizing on FITT’s experience and prestige in the field of international business and complementing it with IICA’s experience promoting agrifood exports.
According to Daniel Rodriguez Saenz, Manager of IICA’s International Trade and Regional Integration Program, international trade in agrifood products plays a strategic role in the region’s food security.
“Latin America and the Caribbean have performed remarkably well during the pandemic in terms of supplying food and agricultural products at the local and global levels. In order to capitalize on international trade opportunities, companies and producer organizations, especially those of a small and medium scale, must be well prepared”, he remarked.
For more information about the course and registration process, visit: https://rb.gy/btojg0
About FITT
FITT is a Canadian non-profit organization dedicated to providing international business training, resources and professional certification to individuals and businesses.
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Daniel Rodriguez, Manager of IICA’s International Trade and Regional Integration Program
