Inter-American Institute for Cooperation on Agriculture

Agriculture Family farming Rural development Women

IICA initiative recognizes and turns the spotlight on rural leaders in the Americas

Tiempo de lectura: 3 mins.

The men and women making a difference in Latin American and Caribbean rural areas will be bestowed with the #SoulOfRurality award, by the Inter-American Institute for Cooperation on Agriculture (IICA), and will be invited to participate in various advisory bodies of the specialized agency for agricultural and rural development.

A través de la iniciativa, el IICA divulgará historias de vida de productores agropecuarios y habitantes de la ruralidad.

San Jose, 18 May 2021 (IICA). The Inter-American Institute for Cooperation on Agriculture (IICA) will recognize rural leaders in the Americas, under an initiative to pay tribute to men and women who are leaving their mark and making a difference in Latin American and Caribbean rural communities.

This award pays tribute to those who are playing a unique dual role: guaranteeing food and nutritional security, by producing under all circumstances, as well as protecting the biodiversity of the planet. It will also emphasize their capacity to be positive role models in rural areas of the region.

Through the initiative, IICA will publicize stories on the life of agricultural producers and rural inhabitants.

The #LeadersOfRurality will be bestowed with the #SoulOfRurality award and will also be invited to participate in various advisory bodies of the specialist agency in rural and agricultural development.

IICA will also strive to ensure that the recognition will enable the awardees to establish linkages with state, civil society and private sector organizations to gain support for their cases.

In launching the initiative, Manuel Otero, IICA Director General, reflected that, “These are people whose influence can be seen in all the food that we eat—wherever it ends up—and in each plot of agricultural land and in the communities where farmers and their families live. These are people who are leaving their mark and are the soul of rurality, because they produce, plant, harvest, create, innovate and unite”.

“They embody silent leadership, he remarked, “which is something we should highlight and recognize. Above all, they are role models, because they transform, overcome adversity and inspire”.

IICA will work with its 34 Delegations in the Americas to select the first #LeadersOfRurality.

The results of the first phase of the initiative will be presented to the Executive Committee of IICA, one of the Institute’s governing bodies.

More information:
Institutional Communication Division, IICA.
comunicacion.institucional@iica.int

 

Share

Related news​

Panama City

February 2, 2026

The IICA Director General  and the CAF President and Vice President discuss the role of financing in expanding the scientific and technological revolution in agriculture of the Americas

In meeting, they analyzed new and better synergies between the development bank and the specialized agency in agricultural and rural development, specifically in issues such as health, soil health and restoration, water resources and specific crops.

Tiempo de lectura: 3mins

Ciudad de Panamá, Panamá

January 30, 2026

On his first international mission, the new Director General of IICA places agricultural development cooperation at the center of the Latin American and Caribbean agenda

The new Director General of the Inter-American Institute for Cooperation on Agriculture (IICA), Muhammad Ibrahim, took part in the International Economic Forum for Latin America and the Caribbean, organized by CAF, where he held meetings with senior authorities from Jamaica, Ecuador, Paraguay, Panama and other international organizations, seeking to scale up programs and projects aimed at underpinning agricultural development, the well-being of rural producers and food security in the region.

Tiempo de lectura: 3mins

Bridgetown, Barbados

January 28, 2026

IICA and partners foster buyer-seller connections to boost Caribbean agri-food trade

IICA initiated this intervention to promote intra-regional trade and respond to the challenges arising from the COVID-19 pandemic.

Tiempo de lectura: 3mins