The exponent of Ecuadorian popular music has come on board the campaign to heighten political and social awareness about those who are guaranteeing our food supply amidst Covid-19.
San Jose, 21 May 2020 (IICA) – Ecuadorian singer and composer, Máximo Escaleras has added his voice to the campaign of the Inter-American Institute for Cooperation on Agriculture (IICA) to recognize and thank farmers and food chain workers, whose efforts are ensuring the production, transportation, marketing and supply of food in the countries of the Americas amidst the Covid-19 pandemic.
In 2018 and 2019 Máximo Escaleras won the award for best singer in Ecuador and was also recognized by YouTube, on gaining more than 100,000 subscribers to his channel.
The IICA initiative has already brought together the work of renowned artists from various countries in the hemisphere, who have selflessly contributed to the POPULAR MUSIC TRIBUTE TO THOSE WHO WORK DAY TO DAY TO PUT FOOD ON OUR TABLES.
Through the campaign, IICA is seeking to direct greater political and social attention to those who keep the agroindustrial chain functioning, as well as to the farmers who are guaranteeing our food supply at a time when the Covid-19 pandemic is challenging the world.
Gustavo Grobocopatel, Gustavo Santaolalla, Gilberto Gil, León Gieco, Carlinhos Brown, Mart’nália, Maria Luiza Jobim, Teresa Parodi, Soledad Villamil, Víctor Heredia, Hilda Lizarazu, Paulo Miklos, Lidia Borda, La Charo (Tonolec), Willy Piancioli (Los Tipitos), Agustín Ronconi (Arbolito), Alejandro Davio (Mundo Alas), Anabella Zoch, Peteco Carabajal, Dolores Solá, Acho Estol (La Chicana), Guadalupe Urbina, Lila Downs, Nano Stern, Ana Prada and Pata Kramer are just some of the performers who have selflessly and generously contributed to the IICA campaign.
Watch Máximo Escaleras’ contribution here:
Several organizations in different countries have taken part in the tribute organized by IICA. In Argentina, the tribute has received the backing of the country’s Ministry of Agriculture, Livestock and Fisheries; the Ministry of Culture of the Nation; the Ministry of Social Development; the anti-hunger program – Plan Argentina contra el Hambre; the Secretariat of Media and Public Communication; the public broadcast entity, Contenidos Públicos Sociedad del Estado and the arts foundation, Fondo Nacional de las Artes.
On the other hand, in Brazil, UNESCO Brazil and the Brazilian Association of Supermarkets (ABRAS) have both endorsed and become a part of this campaign.
The concert by the Argentinian performers who have joined this campaign can be accessed here: https://www.youtube.com/watch?v=DT1CxNALDus, and the songs contributed by the rest of the artists are also available on IICA’s YouTube channel.
IICA will continue to publish the contributions of the artists participating in the campaign on all its digital platforms and on those of its partners in this initiative, using the following hashtags on social media:
#GRACIAS
#HEROESYHEROINAS
#PORLOSALIMENTOSENNUESTRAMESA
#OBRIGADO #OBRIGADA
#HERÓISEHEROÍNAS
#THANKS
#HEROESANDHEROINES
#FORFOODONOURTABLES
More information:
Institutional Communication Division, IICA
