Inter-American Institute for Cooperation on Agriculture

Competitiveness

Producers Market and IICA unite efforts to digitalize and simplify agrifood trade in the Americas

Tiempo de lectura: 3 mins.

The agreement will focus on facilitating trade and farmers’ access to different markets and consumers, via a technological platform that enables transparency and equity.

Producers

San Jose, 29 January 2021 (IICA) – Strengthening the supply chain and contributing to greater efficiency, transparency and equity in agricultural trade in the Americas. These are the main objectives of a technical cooperation agreement signed between the organization, Producers Market, and the Inter-American Institute for Cooperation on Agriculture (IICA), which will make a decisive contribution to digitalizing trade.

According to a joint announcement by IICA Director General, Manuel Otero, and Keith Agoada, co-founder and CEO of Producers Market, the partnership will focus on facilitating trade and farmers’ access to different markets and consumers at the national, regional and global levels, as well as developing tools to foster fair trade and value addition.

Another important objective will be infrastructural development to facilitate fluid interaction within chains.

“If we can connect markets with value chains to these producers, we can build an equitable model and improve the standard of living of many farmers who are currently experiencing poverty”, said Agoada.

“We are adding value to producers to bolster their competitiveness and providing a platform through which they can share their reality and highlight those factors that will give them a competitive advantage”, he added.

On the other hand, Otero remarked that, “IICA is an institution that is committed to building a better future and we firmly believe that this task hinges on action and a thrust towards a digital revolution in agriculture. We are working together to serve rural inhabitants and urban consumers”.

IICA’s Deputy Director General, Lloyd Day, also participated in the virtual ceremony for the signing of the agreement, emphasizing that these types of efforts improve the communication capacity of various actors in the agrifood chain, while enhancing traceability and the quality of life of the producers of our food.

“Let us look ahead”, urged Day, “and aim to achieve great things to benefit agriculture.

About Producers Market

Producers Market is a global digital marketplace that elevates and empowers global commerce with integrity, trust and validation resulting in increased equity for producers worldwide.

 

More information:

Institutional Communication Division

comunicacion.institucional@iica.int

 

Producers Market

producersmarket.com

@producersmarket

For media inquires, pleace contact Alex Tursi at alex@weareguru.com

 

Share

Related news​

San José, Costa Rica

September 10, 2025

Erick Geovany Ac Tot, a cocoa entrepreneur who promotes high-quality cocoa and the preservation of ancestral trees in Guatemala, is named an IICA Leader of Rurality 

Erick Geovany Ac Tot—a prominent Guatemalan cocoa entrepreneur who has been assisting small farmer organizations, promoting high-quality cocoa production and preserving heirloom trees for years, in addition to being a cocoa taster—has been named a Leader of Rurality of the Americas by the Inter-American Institute for Cooperation on Agriculture (IICA). 

Tiempo de lectura: 3mins

Durante el llamado Diálogo Regional sobre Innovaciones para la Adaptación Climática de pequeños productores del Corredor Seco Centroamericano, los participantes discutieron temas clave como ganadería resiliente, agroforestería, innovación productiva y medidas de adaptación frente a sequías, inundaciones y otros eventos climáticos.

San Salvador

September 9, 2025

In El Salvador, Leaders of Rurality of the Americas shared experiences and engaged in dialogue with youth and specialists on ways to strengthen productivity in the Central American Dry Corridor

The leaders who participated in the meeting were Macarena Valdés and Marco Aceituno from Chile; Elvia Monzón, Gustavo Rivas and Erick Ac from Guatemala; Katy Moncada and Eodora Méndez from Honduras; and Odette Varela and Salomón Zelada from El Salvador.

Tiempo de lectura: 3mins

Santa Fé, Darién, Panamá

September 4, 2025

Coordination between IICA and Panamanian and U.S. government authorities bolsters the fight against New World screwworm in Central America and Mexico

As part of the efforts to curb the spread of the New World screwworm (NWS), a current health threat in Central America and Mexico, the Ministry of Agricultural Development (MIDA) of Panama, the Inter-American Institute for Cooperation on Agriculture (IICA) and the Panama-United States Commission for the Eradication and Prevention of Screwworm (COPEG) organized a meeting with livestock farmers in the city of Santa Fé de Darién to strengthen health surveillance and better protect local livestock production.

Tiempo de lectura: 3mins